Was rather gratified to see this go up today! Part of being a writer is not just ‘writing stuff’, it’s trying to make sure that people even know the words are there. Sure, no writer wants to be a marketing person too – which is ultimately what this spell of a book entails – but there’s still fun to be had.
For a start, the individuals working in music and arts journalism are passionate: there’s little money to be had in the field so these are people who do it because they love it. It’s a genuinely energising intervention in a day to receive responses from people who have much to say about music, who feel your work might offer something to them and to their audiences, who believe in what you have done or are doing.
Personally, I also enjoy what I call ‘the hunt’. When I’m preparing a book a lot of what I do is track people down – find ways to get in touch with them. It’s precisely the same process with the media. Which outlets are out there? Who would be best to speak to? How could you contact that person? How do you make sure they know you have thought about them, that you’re aware of their work, that you’re not just spamming them?
Very kindly, the crew at Luminous Dash in Belgium also shared the press release piece. Press releases, I try very hard because I want them to have some energy and excitement to them…But they’re also generic in some ways – it’s a balancing act. I’m delighted when people broadcast the press release. The next stages up are book reviews, then there are interviews about the book, extracts from the book, the video piece PopMatters permitted was a new innovation for me, then articles/other content surrounding the book – one magazine has asked me to do a ‘my worst records ever’ piece!